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TD Canada Trust
This series of TD video webinars had to be consistent with strict brand guides. At the same time I needed to create a look and momentum that was uniquely identifiable.
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Advertising Club of Edmonton
This project involved creating the branding for an organization with exposure to advertising and branding agencies throughout Edmonton.
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GetConnected TV/Radio/Web
I lead the work on graphics for this nationally syndicated TV show. The look and feel as well as consistency and execution were my responsibility.
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Bizcorp
This corporate brand project involved a brand development, web components and video execution. The objective to drive traffic from both online and TV was measurably achieved.
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Gryphon Gold Corporation
This established brand needed an update to their look. I was able to simplify their look while at the same time making their logo and colours pop more for web.
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Sud Seekers Old Timers Hockey
My dad was starting up an Old Timers Hockey team and asked me to create a crest and jersey for his team.
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Flair Occasions
This female-centric website was a great project to work on. Finding a script font was the key to the overall look. The new branding has been enthusiastically received.
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Nabs Vancouver
I volunteered for Nabs for two years and was invited to create their Christmas eblast. It was a quick turnaround but turned out wonderfully.
TD Canada Trust
TD Small Business group wanted to create a series of video webinars to promote their services and grow their online resources.
The scope I was given was to create
a look for the web components that was consistent with the strict TD
brand guide.
To date I have completed the web and video creative for five webinars. I have been able to grow and develop the look and feel as the client has become increasingly happy with the outcome.
Advertising Club of Edmonton
The Advertising Club of Edmonton needed a new logo as well as a promotional/call to action piece.
The creative was distributed at
an awards event attended by
agencies, directors and advertisers across Edmonton.
I colour co-ordinated the booklets to correspond with the different categories of award at the event.
GetConnected
This television, web and print brand airs two seasons of the TV show every year. I have worked on six seasons of the show's graphics.
The technology show is supported by a mullti-media website for which I have also created the look and feel.
I have also single-handedly formed
the style-guide for the GetConnected Magazine which is issued three
times per year.
I have grown and developed
three significant aspects of this
multi-faceted brand.
Bizcorp
Bizcorp was developed so that several custom videos could be grouped under one umbrella.
The look needed to be corporate while at the same in keeping with the parent company 'Hot Pink' branding.
I developed the web design as well
as a commercial video for broadcast
on national TV.
Gryphon Gold Corporation
I had worked on ad-hoc pieces for this company for some time when they requested an overhaul of their brand.
I was able to bring a more vibrant colourscheme to their already established logo. This leant itself really well to the web redesign which the client described as being cleaner and more accessible.
I also created new print materials
for tradeshows in New York and
San Fransisco.
Sud Seekers Old Timers Hockey
My dad was starting up an Old Timers Hockey team and asked me to create a crest and jersey for his team.
This was a completely rewarding and fun project but at the same time my Dad was the client I wanted to make most happy so the pressure was on!
When creating the crest I wanted to echo design aspects of the Boston Bruins' brand which evoked memories of brothers in arms.
Flair Occasions
This client had a very clear direction for this wedding planning website. It was a great challenge working on a female-centric website because it allowed me to play with colours and fonts outside the corporate and technology realms.
The brand hinged on finding a script that would be the centre of the design. From there I developed floral illustrations to compliment the thin lines in the script.
NABS Vancouver
The National Advertising Benevolent Society (NABS) wanted an eblast to thank all their Christmas Ambassadors for their support throughout the year. This society is patronized by designers and advertising professionals throughout British Columbia.
I was extremely happy with the combination of festivity and simplicity in the piece and especially with the feedback from my peers.
